Accoustic and Electric Fun
Raleigh Bicycles is an iconic brand founded in 1185. Their bikes span all categories acoustic and electric, road, mountain, and everything in between. While their incredible history has made them a recognizable brand around the globe, their leadership team saw an opportunity to enhance their customer journey through a multichannel approach to their digital ecosystem.
Collaboration
Raleigh America’s team of executives, sales, product designers, and customer service representatives collaborated with the G Conspiracy team to implement a digital strategy to engage corporate and public existing and new customers across web, social, and email channels.
Audiences
- Corporate and Public
User Experience (UX)
Graphic Design / Website Design
Product Information Management (PIM)
G Conspiracy developed an application its clients can utilize allowing teams of product managers and marketers to manage their data outside of the site with automatic synchronization. PIM manages:
- SEO copy
- Imagery
- Marketing copy
- Thousands of data points
- Allows client team to deploy and manage products across multiple partner channels and their own web properties
eCommerce / Web Development
- Magento/WordPress
- Utilizing integrations to combine commerce and editorial content onto one platform
- Magento eCommerce
- Pricing catalog for Corporate and Public Audiences
- Real-Time retailer inventory integration for consumer in-store pick-up
- CRM integration
- Email list handling
- Email triggered sends
- Email drip campaigns
- ERP integration and synchronization
- Inventory
- Multiple Pricing Catalogs
- Order management
- PIM integration
- Magento / PIM integration for automatic data syncronization and Magento product management
