Lapierre Bicycles

North American Launch

60 Years of Innovation

Founded in 1948, Lapierre bikes has been building beautiful, technologically advanced bicycles for all rider skill levels.  Each year their bikes can be seen on the world stage in the most demanding races on road and dirt from the Tour de France to World Cup of mountain biking.  Seizing the opportunity to launch in North America to French and English speaking audiences Lapierre began a collaboration with the G Conspiracy team.

Lapierre & G Conspiracy Collaboration

Working with Lapierre’s U.S. and French team members, G Conspiracy leveraged Lapierre’s beautiful print design as a springboard to create a powerful omnichannel approach to reaching the North American market. G Conspiracy unified their digital ecosystem bringing a singular brand voice to the web, mobile, retail, print, and social across French Canadian and English language audiences.

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