The Thinking Man's Fighter
Our project goal was to develop a brand identity for Ivan which represents him as a UFC fighter and which could grow with him in pursuing his ultimate goals of coaching, tutoring, and fostering a new generation of mixed martial artists. Ivan and G Conspiracy collaborated on all aspects of his brand identity from photography, print collateral, gym signage, web, and clothing.
![](https://gconspiracy.com/wp-content/uploads/izip_screen.png)