Smart E-Commerce
Diamondback is one of the most well-known brands across the globe. Diamondback designs bikes for kids, weekend warriors, endurance athletes, downhill and uphill. With such a vast selection, making sure the consumer has help finding the bike which best fits their needs is critical.
G Conspiracy built an e-commerce platform which adapted to Diamondback’s inventory, selling season and marketing goals.
Context-Aware Content for Maximum Conversion
Seeing a need to tie purchasing, product, marketing, and graphic teams together so they could work efficiently along with the need for data syndicated to vendor platforms and the press, G Conspiracy implemented a PIM solution. This solution efficiently tied teams and platforms together so when products were launched or content was changed it only had to be updated once.
Project Highlights
Audiences
- Corporate and Public
User Experience (UX)
Graphic Design / Website Design
GPIM: Product Information Management (PIM)
G Conspiracy developed an application its clients can utilize allowing teams of product managers and marketers to manage their data outside of the site with automatic synchronization.
Context-Aware Content for Maximum Conversion
PIM manages:
- SEO copy
- Imagery
- Marketing copy
- Thousands of data points
- Allows client team to deploy and manage products across multiple partner channels and their own web properties
- GPIM allows thousands of pieces of product data imagery and video content to be managed by the internal team. Allowing them to update any time
- Their site automatically updates with the latest products and content
Web Development
- Hosting management and configuration
- Magento/WordPress
- Utilizing integrations to combine commerce and editorial content onto one platform
- Magento eCommerce
- Pricing catalog for Corporate and Public Audiences
- Real-Time retailer inventory integration for consumer in-store pick-up
- CRM integration
- Email list handling
- Email triggered sends
- Email drip campaigns
- ERP integration and synchronization
- Inventory
- Multiple Pricing Catalogs
- Order management
- PIM integration
- Magento / PIM integration for automatic data synchronization and Magento product management
- ERP integration
- In order to show the most up to date pricing and inventory the Diamondback e-commerce site integrated with Diamondback’s inventory management system
- Marketing content management
- Diamondback’s marketing team could create landing pages and articles along with keeping the products up to date without having to know any code. They could schedule out their updates in advance.
- Ascent CRM integration
- Continuous Integration
As part of this project, we created landing pages to coincide with marketing campaigns.
